Every vertical has its own audience, budget realities and conversion path. Here is how I tailor digital strategy to the industries I work in most, with a look at the work behind it.
Mission-driven organizations need to make every dollar and every volunteer hour count. I help them reach supporters, donors and neighbors, and make the most of programs like Google Ad Grants.
Managed the organization’s Google Ad Grants account, keeping campaigns compliant and focused on driving readers, subscribers and supporters to the publication’s mission.
Cost per conversion fell 90.6% from 2021 to 2025.
Designed a welcoming, easy-to-navigate website that helps members and first-time visitors find service information, ministries and ways to get involved.
Provided bridge support services, including website maintenance, social media management and Google Ad Grants management, keeping the museum’s digital presence strong and consistent until its internal team was ready to bring operations in-house.
In travel, intent is everything. I build search campaigns that meet travelers while they are planning and guide them to book.
Google Ads management focused on reaching vacationers researching excursions and converting that interest into bookings.
Google Ads management built around destination search demand, with campaigns structured to capture and convert booking-ready traffic.
I act as an extension of your agency’s team: paid search and digital marketing execution delivered quietly, on your brand, so you can say yes to more clients.
Figures are as reported by Gatorworks for each client’s Google Ads campaigns.
Google Ads campaigns for a family-owned foundation repair company, focused on turning local searches into phone calls and form submissions.
Google Ads campaigns for the Louisiana Department of Health's free quit coaching program, focused on guiding people searching for help quitting tobacco to sign up.
Google Ads campaigns for a Baton Rouge area home and business security company, focused on high-intent searches from people looking for security.
Google Ads campaigns for a Gulf South cardiology practice, focused on bringing in new patients efficiently.
Google Ads campaigns for a southern Louisiana roofing company, focused on bringing in more leads without raising spend.
Beyond campaigns, I design and manage sites that tell personal stories: brand storytelling, event registration workflows and carefully curated visuals.
Family reunion
A family reunion website with an inviting design and event registration workflows that make it easy for relatives to join in.
Visit honeyandemmafamily.comShaping a voice and narrative that feels like you.
Simple sign-ups, clear communication and tidy data on the back end.
Imagery, layout and typography that keep a brand cohesive.
Whether you run a business, a nonprofit, an agency or a personal brand, I’ll bring a clear plan and hands-on execution.
Let’s work together