A limited campaign built to test new creative and introduce an upcoming early learning center to local families before its doors open.
Providence Path Early Learning wanted families to know a new center was on the way. Before investing in a full launch, the team wanted a short, focused campaign that would show which messages connect with parents and start building a list of interested families.
Run three distinct ad concepts side by side and let real results pick the winner.
Reach families of young children near the center, often enough to be remembered.
Send every click to one landing page with a single, simple action: join the list.
The new mark places a winding path inside an arched window, leading to a rising sun. The path speaks to a child's first steps, the sunrise to bright beginnings and the arch to a safe, welcoming place to learn. A warm serif wordmark keeps it friendly for parents and polished enough for signage.
Headlines and wordmark
Body copy and buttons
Each concept takes a different angle on the same message, so the campaign can learn what makes parents stop scrolling: an inviting scene, an emotional line about growing up, or plain urgency around the opening.
Concept A · The path
Every big adventure starts with one small step. Providence Path Early Learning is opening soon. Join our interest list to hear first about tours and enrollment.
Concept B · First steps
From first steps to first friends, the early years go by fast. A new early learning center is coming soon. Be the first to know when doors open.
Concept C · Opening soon
Something new is coming for local families. Providence Path Early Learning opens soon. Join the list for first access to tours and enrollment.
A vertical version of the winning concept runs in Facebook and Instagram Stories and Reels, where parents spend much of their scrolling time. Key text stays in the center so nothing is covered by the app's buttons.
A matching display set keeps the center in view on news, parenting and local sites, and reminds landing page visitors to come back and sign up.
The plan is intentionally short. It spends a modest budget to learn which creative works best, builds awareness in the community and grows an interest list the center can invite to tours when enrollment opens.
$1,800 over six weeks, or $300 a week, weighted toward Meta Ads, where creative testing is fastest.
Meta Ads $1,260 · Display $540
| Concept | Angle | Headline | Placements |
|---|---|---|---|
| A · The path | An inviting, hopeful scene | A brighter path starts here | Feed, Stories, Reels, display |
| B · First steps | Emotional, about growing up | Little steps. Big beginnings. | Feed, display |
| C · Opening soon | News and urgency | Be the first to know | Feed, display |
Every ad sends families to a coming-soon landing page built around a short interest list form. It repeats the ad's message, explains what joining the list gets them and keeps the form above the fold on phones.
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