Oneisha Hughes Perry

gatorworks.net

Paid Search Director

January 2024 to present

• Direct paid search for more than 60 clients across health care, home services, public health, retail and more, setting strategy and holding every account to clear goals.
• Manage Search, Display, Performance Max, Local Services Ads, Video and Demand Gen campaigns, matching each channel to the client's goals and budget.
• Work with Google Ads representatives to set up and manage AI Max for Search and other new Google Ads features as they launch.
• Create processes and SOPs that keep account management consistent and make the team easier to train and scale.
• Lead, recruit, train and evaluate a team of paid search specialists, with weekly one-on-one coaching that keeps campaigns strong and careers growing.
• Build long- and short-term paid search strategies that lower cost per conversion and bring in more calls and leads.
• Keep campaigns improving through constant work on ads, keywords, bidding, audiences and budgets.
• Brief clients on results in plain language so they know what is working and where the next dollar should go.

Senior Paid Search Lead

September 2022 to January 2024

• Optimized campaigns across Google Ads, Microsoft Ads, Meta (formerly Facebook), OpenAI, LinkedIn, Instagram and Twitter.
• Led team training sessions so PPC specialists learned from one another.
• Used targeted bidding and keyword management to meet acquisition goals, and turned performance data into reports, troubleshooting and action plans.

Senior PPC Specialist

January 2022 to September 2022

• Trained and onboarded new PPC specialists.
• Planned and ran paid search and social strategies across multiple markets, improving results through constant testing and fresh ad copy.
• Set up tracking with Google Tag Manager to deliver reliable, relevant reports on key digital metrics.
• Monitored budgets, bids and traffic to maximize return on ad spend.

PPC Specialist

February 2018 to January 2022

• Reduced overspending by building budget scripts, and made reporting easier to read with visual dashboards.
• Built strategies around client goals and partnered with account managers to strengthen campaign results.
• Optimized campaigns across Google Ads, Microsoft Ads, Meta Ads and programmatic display, including remarketing.

inspiredbrand.net

Digital Marketing Consultant

August 2013 to present

• Run an independent consulting practice for more than a decade, helping businesses, nonprofits, churches, travel brands and personal brands grow online.
• Plan and manage Google Ads, Microsoft Ads, Instagram Ads and Meta (formerly Facebook) Ads campaigns that improve client return on investment.
• Manage Google Ad Grants accounts for nonprofits, keeping them compliant while driving supporters, donors and volunteers.
• Design, build and maintain WordPress websites with conversion-focused layouts, forms and calls to action.
• Create and manage social content that builds audiences, from planning calendars and writing copy to engaging communities and reporting results.
• Use Google Analytics to turn campaign and website data into clear, plain-language reports that show clients what is working.
• Provide white-label paid search and digital marketing support for partner agencies, working quietly behind their brands.
• Coach teams through marketing audits, strategy and training, and plan smooth handoffs when organizations are ready to bring their marketing in-house.

Online Marketing Specialist

May 2016 to February 2018 · Baton Rouge

• Planned and ran SEO and SEM strategies for automotive clients, with working knowledge of compliance rules and co-op reimbursement.
• Built and managed digital video pre-roll campaigns and organic social media accounts.
• Optimized highly targeted Meta ads and documented proof of performance for settlement.

Marketing Intern

January 2016 to May 2016 · Baton Rouge

• Created social media content that drove traffic to client websites.
• Kept clients' Google Ads accounts running and did keyword research.
• Supported project management for key agency clients.

Social Media and Content Marketing Director

August 2012 to May 2016

• Created social media content that increased website traffic and tracked it in Google Analytics.
• Worked with the team to raise unique page views by 74%.
• Promoted student media events with marketing and public relations tools.

Social Media, SEO and PPC Assistant

May 2015 to August 2015 · Greater New Orleans

• Managed Google Ads accounts and reported on them with Raven.
• Grew a client's Twitter mentions by 742.86% and retweets by 700%.
• Improved a client's Google Ads click-through rate by 25.86%.
• Supported website development and wrote client blogs and social posts.

nojazzfest.com

Programming, Marketing and Communications Assistant

June 2014 to August 2014

• Managed event logistics for the Louisiana Cajun-Zydeco Festival.
• Created print marketing materials for the 2014-15 festival season.

Marketing and Public Relations Intern

February 2014 to May 2014

• Ran the foundation's social media accounts and increased community engagement.
• Created digital ads that built awareness of sponsored events and helped develop media plans.

Marketing and Public Relations Intern

October 2013 to December 2013

• Pitched tailored advertising solutions to local business owners.
• Managed client accounts with responsive, personal service.

louisianastatemuseum.org

Social Media Intern

May 2013 to July 2013

• Wrote monthly social media calendars for the museum's Twitter and Facebook accounts.
• Reported on campaign performance and engagement rates.