Paid social advertising that reaches the right people.
I plan, launch and manage paid social campaigns that put your message in front of the people most likely to care, and I track what they do next.
What is included
- Campaign strategy built around your goal, whether it is leads, sales, event sign-ups or donations
- Meta Ads campaigns, including Instagram, plus LinkedIn and X when they fit your audience
- Audience targeting, custom audiences and remarketing
- Ad copy and creative testing
- Pixel and conversion tracking for campaigns that drive actions
- Budget and bid management with ongoing optimization
- Plain-language reporting with next steps, based on your service level
How it works
- PlanWe agree on the goal, the audience and a budget that is large enough to collect useful data.
- Build and launchI set up the campaigns and audiences, write the ads and, where campaigns drive actions, connect tracking.
- Test and optimizeAds, audiences and placements are tested so the budget moves toward what works.
- Report and refineReporting and plan updates depend on the service level you choose.
Frequently asked questions
Which platforms do you run paid social on?
I manage campaigns on Meta, which includes Facebook and Instagram. When your audience and goals call for it, I also run ads on LinkedIn and X.
How much should I spend on paid social?
It depends on your audience and goal. The budget needs to be large enough to collect real data. I recommend a starting budget after reviewing your market.
How is paid social different from Google Ads?
Google Ads reaches people who are already searching. Paid social reaches people by interest and behavior before they start searching. Many accounts use both.
Can you manage my social media accounts too?
Yes. Social media management is a separate service that pairs well with paid campaigns.
Do you work with agencies?
Yes. I provide white-label paid media support for agencies, working behind the scenes under your brand.
Let’s build something that performs.
Whether you run a business, a nonprofit, an agency or a personal brand, I’ll bring a clear plan and hands-on execution.
Let’s work together