Vinyl Marketing: Meta Ads, Google search, display and video, behind the scenes
I set up, restructured and managed paid media for Vinyl Marketing’s clients under its brand, including a major client where cost per conversion fell by $87.97 in October 2021 while conversions rose by 15.86.
- Partner
- Vinyl Marketing
- Services
- Meta Ads, Google search, display, video
- Campaign goals
- Holiday sales, pop-up sales, donor drives
- Industries
- Education, technology, nonprofit
Paid media built for the moments that matter.
Paid media built and run under Vinyl Marketing’s brand, timed to the moments that mattered most for its clients.
Account setup and restructure
New and rebuilt Meta Ads and Google Ads accounts, organized so budget goes to what converts.
Search, display and video
Google search, display and video campaigns working alongside Meta Ads to reach people at every stage.
Moments that matter
Campaigns built around holiday sales, pop-up sales and donor drives, when results count most.
The numbers
After I launched this client, cost per conversion fell month over month, peaking in October 2021.
- Cost per conversion
- $87.97 lowerOctober 2021
- Conversions
- 15.86 moreOctober 2021, while cost per conversion dropped
- Best month
- October 2021One of the highest converting months
Back to portfolioOneisha became a true extension of our team. She rebuilt our clients’ accounts, brought down cost per conversion and delivered more results, and our clients never knew the difference.
Colleen Cook, President, Vinyl Marketing
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