Every vertical has its own audience, budget realities and conversion path. Here is how I tailor digital strategy to the places I work most, and a look at the work behind it.
Mission-driven organizations need to make every dollar and every volunteer hour count. I help them reach supporters, donors and neighbors, and make the most of programs like Google Ad Grants.
Managed the organization’s Google Ad Grants account, keeping campaigns compliant and focused on driving readers, subscribers and supporters to the publication’s mission.
Designed a welcoming, easy-to-navigate website that helps members and first-time visitors find service information, ministries and ways to get involved.
Provided bridge-support services, including website maintenance, social media management and Google Ad Grants management, keeping the museum’s digital presence strong and consistent until its internal team was ready to bring operations in-house.
In travel, intent is everything. I build search campaigns that meet travelers while they are planning and guide them to book.
Google Ads management focused on reaching vacationers researching excursions and converting that interest into bookings.
Google Ads management built around destination search demand, with campaigns structured to capture and convert booking-ready traffic.
I act as an extension of your agency’s team: paid search and digital marketing execution delivered quietly, on your brand, so you can say yes to more clients.
Six Google Ads accounts I managed while at Gatorworks. Figures are as reported by Gatorworks for each client’s Google Ads campaigns.
Paid search campaigns for a family-owned foundation repair company, built to turn local searches into phone calls and form submissions.
Google Ads campaigns for the Louisiana Department of Health's free quit coaching program, reaching people who were searching for help quitting tobacco and guiding them to sign up.
Google Ads campaigns for a locally owned wine and liquor retailer, organized around product categories, promotions and events to bring nearby shoppers to its four stores.
Full case study at GatorworksSearch campaigns aimed at people actively looking for home and business security across the Baton Rouge area, built around high-intent keywords.
Search campaigns for a Gulf South cardiology practice, set up to bring in new patients efficiently.
Google Ads for a southern Louisiana roofing company, tuned to bring in more leads without raising spend.
Beyond campaigns, I design and manage sites that tell personal stories: brand storytelling, event registration workflows and carefully curated visuals.
A couple and lifestyle brand site that blends personal storytelling with polished, aesthetic content curation.
Visit samandoneisha.comA family reunion website with an inviting design and event registration workflows that make it easy for relatives to join in.
Visit honeyandemmafamily.comShaping a voice and narrative that feels like you.
Simple sign-ups, clear communication and tidy data on the back end.
Imagery, layout and typography that keep a brand cohesive.
Whether you run a business, a nonprofit, an agency or a personal brand, I’ll bring a clear plan and hands-on execution.
Let’s work together