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Education

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Louisiana State University

Baton Rouge, Louisiana
August 2012 – May 2018

  • Bachelor of Arts in mass communication
  • Concentration in digital advertising
  • Minor in business administration
  • Communications Across the Curriculum Distinguished Communicator
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University of Leicester

Leicester, United Kingdom
January 2015 – May 2015

  • LSU bilateral study abroad program
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Certifications

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Bing Ads Accredited
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Facebook Power Editor
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Google Ads Display Certification
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Google Ads Search Certification
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Google Ads Video Certification
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Google Analytics Certification
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Hubspot Inbound Certification
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Simpli.fi Initial Sales Training
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Skills

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Adobe Creative Suite
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Bing Ads
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Facebook Business Manager
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Google Ads
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Google Analytics
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Google Display
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Simpli.fi
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Social Media Management
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WordPress Design
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YouTube Trueview
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Self Employed | Freelance Communications Consultant

August 2012 – Present

  • Develop and execute comprehensive marketing strategies across Google Ads, Bing Ads, and Facebook Ads, driving improvements in client ROI.
  • Monitor and analyze digital campaigns using Google Analytics to enhance web traffic and engagement.
  • Design and create visually appealing website graphics and promotional materials to elevate brand visibility and user experience.
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Senior PPC Specialist | Gatorworks

February 2018 – Present

  • Manage over $2.4 million in media spend, optimizing accounts and building key client relationships to maximize campaign effectiveness.
  • Recruit, train, and evaluate employees to maintain a high-performing team of paid search specialists.
  • Lead and supervise a team of specialists, providing guidance and support to ensure campaign success and adherence to internal processes.
  • Develop and implement effective long- and short-term paid search strategies, driving improved results for clients.
  • Oversee the management of more than 60 paid media clients, ensuring their needs are met and expectations exceeded.
  • Conduct weekly one-on-one meetings with team members to foster professional growth and address any concerns.
  • Continuously optimize digital campaigns, including ads, keywords, bidding, and targeting, to enhance performance and achieve client goals.
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Online Marketing Specialist | The Automotive Marketing Group

May 2016 – February 2018

  • Implemented comprehensive SEO and SEM strategies
  • Provided proof of performance for settlement
  • Monitored digital video pre-roll campaigns
  • Managed display and remarketing accounts
  • Optimized all highly targeted Facebook ads
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Social Media/ Content Marketing Director | LSUNow.com

August 2012 – May 2016

  • Generated social media content to drive website traffic
  • Monitored online interactions using Google Analytics
  • Collaborated with colleagues to increase unique page views by 74 percent
  • Promoted student media events using marketing and public relations tools
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Social Media, SEO and PPC Assistant | Velocity Agency

May 2015 – August 2015

  • Assisted Senior Management to measure and report on key social metrics reports to improve ROI of social efforts.
  • Managed and maintained all Google AdWords accounts.
  • Aided in website development and researched new business ventures
  • Created client specific blogs and social media posts
  • Managed Google AdWords accounts using Raven Online Reporting Software
  • Increased client’s total twitter mentions by 742.86 percent and retweets by 700 percent
  • Improved client’s PPC clicks by 25.86 percent
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Programming, Marketing and Communications Assistant | New Orleans Jazz & Heritage Festival and Foundation, Inc.

June 2014 – August 2014

  • Managed event logistics for the Louisiana Cajun-Zydeco Festival
  • Created print marketing materials for the 2014-2015 festival season
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Marketing and Public Relations Intern | Lauren Savoy Olinde Foundation

February 2014 – May 2014

  • Maintained the LSO Foundation’s social media accounts and increased community engagement.
  • Created digital advertising materials to increase brand awareness about foundation sponsored events.
  • Participated in the development of media plans.
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Marketing and Public Relations Intern | Alpha Media

October 2013 – December 2013

  • Pitched advertising spots to local business owners, identifying and presenting tailored advertising solutions to meet their needs.
  • Managed client accounts, providing personalized service and ensuring client satisfaction through effective communication and support.
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Social Media Intern | Louisiana State Museum

May 2013 – July 2013

  • Generated monthly social media calendars for the museum’s Twitter and Facebook accounts, significantly enhancing online engagement and community connection.
  • Monitored social media metrics and provided reports on campaign performance and engagement rates.